The Rocker Steiner Collection

The Rocker Steiner Collection is a unique collaboration that represents the convergence of two family legacies: Serratelli's 150 years of American cowboy hat-making tradition and the Steiner's three generations in the rodeo arena. We honor bloodlines as much as craft, merging heritage with the uncompromising standards both families have upheld for generations.

At its core, the crown is shaped by lineage itself. Bobby Steiner-Rocker's grandfather and a rodeo legend-hand creased each hat using the same shape passed down to his son, Sid, and, now, Rocker. His hand-shaped hats became the exact molds used for this collection, preserving a silhouette carried from generation to generation.

Complementing the crown is a custom buckle set designed in collaboration with jeweler Nick Cunningham. The set is inspired by Rocker's spurs that were gifted by rodeo icon Larry Mahan to 9-time world champion Ty Murray before making their way to Rocker. The buckle incorporates elements of the rowels and spur design across the buckle, keeper, and tip, anchoring the collection in the tools and legends that shape the sport.

Inside the hat, Rocker's signature red is precisely matched in a goat-leather sweatband. It is then stamped with gold foil and Rocker's autograph and then stitched in the Serratelli gold thread. The liner features a custom monogram pattern and an illustrated portrait of Rocker in the arena, designed exclusively for this line.

The Rocker Steiner Collection propels the heritage of both families into the future—blending timeless craftsmanship with a vibrant, modern spirit to honor the generations who shaped these legacies and the ones redefining what's possible.

Available in 8X, 20X, and 40X qualities—each offered in Black, Silver Belly, and Natural.
Shop the full collection at Cowboy Christmas in Las Vegas, Booth #4355.