A Family Legacy Since 1878

For nearly 150 years and five generations, Serratelli has represented excellence and tradition in hat making. Our story began in 1878 when Pio Serratelli came from Italy, bringing with him a time-tested process for crafting top-quality fur felts. Together with his son, he founded P. Serratelli’s Sons, and built his reputation as one of the best hat artisans in the business. Today, the Serratelli family continues this legacy, using only the finest materials to create premium cowboy hats.

Proudly Made in the U.S.A.

Our dedication to craftsmanship has been perfected over generations and every Serratelli hat is still meticulously crafted by hand. Each hat body is carefully selected, blocked, shaped, and finished by a team of over 50 skilled artisans in our workshop.

A Tradition of Excellence

Since the 1950s, our Newark, New Jersey, workshop has been the heart of our operations and where tradition blends seamlessly with innovation. Our diverse range of Western hats - in the latest colors, ribbons, finishes, and styles - are made in the U.S.A. and represent the intersection of American craftsmanship and Serratelli’s enduring legacy of excellence.

President, Serratelli Hat Company

100+years of tradition
50pairs of hands
1perfect hat

More than 100 years of tradition
from over 50 artisans working together
to make 1 perfect hat at a time.

Serratelli Hat Company specializes in fur felt western hats

100X PURE BEAVER

Black

Explore Catalog

Contact Us

Feel free to reach out to us with any questions by filling out the form below or connecting with us on Instagram, Facebook, or TikTok.

If you need assistance with your Serratelli hat, please reach out to the retailer you purchased it from.