About Us

Serratelli Hat Company is a family-owned and operated business, providing high-quality products to the hat industry for nearly 150 years. Founded in 1878 by Pio Serratelli, the company was originally a supplier providing raw materials to hat manufacturers. Today, Serratelli Hat Company manufactures and sells western hats directly to retail stores to guarantee that our hats are the best in the business.

Serratelli Hat Company Vintage Photo

Our Values

Quality and excellence are at the heart of our business. Every hat is shaped and finished with the same care and commitment to excellence that our great, great grandfather used when he started.

Making a hat requires artistry and skill. When someone watches our process, they are often surprised at the amount of hand labor that goes into each hat. We use only the finest materials as this is the foundation of our business. When you hold a Serratelli, you can tell the craftsmanship by the feel and finish.

Our headquarters and factory have been in the same building since the 1950s, so we can proudly say our hats are made in the USA. We are continuously updating and improving the factory and warehouse to deliver an expanded line of western hats with the latest colors, ribbons, finishes, and styles.

Serratelli Hat Company Employee

Our People

Dean Serratelli is the fourth generation to own Serratelli and the great, great grandson of our founder, Pio Serratelli. Dean first learned the hat business as a child, working the factory floor with his father and uncle. In 1997, Dean expanded into retail and launched the Serratelli Hat Company as it is known today. His wife, Christina Serratelli, joined him in 2006 to work on the operations, focusing on the back office.

Serratelli Hat Company employs nearly 100 people in our factory in Newark, New Jersey. The average employee has been with us for 15+ years. The fifth generation of Serratellis recently joined the business, continuing our tradition and ensuring our company remains family-owned and operated for another 150 years.

Serratelli Hat Company Owner